Gizmondo has this great article on fandoms in general terms and how corporations looked at fans of their Intellectual Property. Which is a balancing act until to itself as sometimes fans with their work borders on copyright infringement.
To quote the article
The line doesn’t seem to be between curatorial and transformative fandom anymore. The last ten years have merged both into exercises in consumptive fandom. The new world of fandom is the difference between whether your fandom is for other fans or for the creators and corporations. In other words, instead of the dividing line being what you consume, it’s now about who you are paying. Are you supporting fellow fans or the megacorporation?
READ MORE HERE